Saturday, February 24, 1968
The first Apple ad appears in the New Musical Express
Last updated on September 1, 2024
Saturday, February 24, 1968
Last updated on September 1, 2024
Article Feb 19, 1968 • Paul McCartney and Ringo Starr travel to India
Article Feb 23, 1968 • The Daily Express publishes psychedelic photos of The Beatles
Article Feb 24, 1968 • The first Apple ad appears in the New Musical Express
Interview Feb 24, 1968 • Paul McCartney interview for Evening Standard
Session Feb 28, 1968 • Recording "Step Inside Love"
Next article Feb 29, 1968 • "Sgt. Pepper’s Lonely Hearts Club Band" wins four Grammy Awards
The Beatles hire Alexis “Magic Alex” Mardas
Aug 24, 1967
Apple Corps open offices in London
Jan 22, 1968
Designing the Apple Records logo
February - July 1968
Mar 29, 1968
Paul McCartney meets American scriptwriter Francie Schwartz
April or May 1968
Apple publishes an ad to find new talent
Apr 19, 1968
Paul and John meet Ron Kass in New York
May 12, 1968
The Beatles promote Apple Corps in New York
May 14, 1968
Paul and John fly from New York to London
May 15, 1968
The Apple shop mural is being removed
May 15-18, 1968
May 23, 1968
Paul McCartney celebrates his 26th birthday
Jun 18, 1968
The New Musical Express magazine issue #1102, dated February 24, 1968, featured the first of a series of 1/4 page advertisements for Apple that Paul McCartney placed to promote the Beatles’ new business, Apple Corps Ltd. Those ads were unusual photos or drawings, with no text but the word “Apple” on it.
Paul picks the pictures out at the Keystone Picture Agency. He just went down there and browsed through the old photos they had. They don’t really mean anything on their own, but they’re leading up to something … and one week, they’ll just say it.
Ringo Starr – From “The Beatles: Off the Record” by Keith Badman, 2008
All those weird photos which you have seen in the Musical press recently advertising the Beatles’ Apple companies, have been selected by Paul.
He thought up the idea for the Apple advertising campaigns and visited many of the photo agencies in London so that he could plough through thousands of photos in order to find what he wanted.
The campaign has still many months to run, so there are still lots of Paul’s Pix to come.
From the Beatles Monthly Book, N°58, May 1968
The Beatles Diary Volume 1: The Beatles Years
"With greatly expanded text, this is the most revealing and frank personal 30-year chronicle of the group ever written. Insider Barry Miles covers the Beatles story from childhood to the break-up of the group."
We owe a lot to Barry Miles for the creation of those pages, but you really have to buy this book to get all the details - a day to day chronology of what happened to the four Beatles during the Beatles years!
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