November 1968
Apple publishes its first internal magazine
Last updated on October 2, 2024
November 1968
Last updated on October 2, 2024
Previous article Oct 25, 1968 • Paul McCartney and Linda Eastman visit The Cavern Club
Article November 1968 • Apple publishes its first internal magazine
Session November 1968 • "Post Card" session - Improvisation with Donovan
The Beatles hire Alexis “Magic Alex” Mardas
Aug 24, 1967
Apple Corps open offices in London
Jan 22, 1968
Designing the Apple Records logo
February - July 1968
Mar 29, 1968
Paul McCartney meets American scriptwriter Francie Schwartz
April or May 1968
Apple publishes an ad to find new talent
Apr 19, 1968
Paul and John meet Ron Kass in New York
May 12, 1968
The Beatles promote Apple Corps in New York
May 14, 1968
Paul and John fly from New York to London
May 15, 1968
The Apple shop mural is being removed
May 15-18, 1968
May 23, 1968
Paul McCartney celebrates his 26th birthday
Jun 18, 1968
In November 1968, Apple Corps released its first internal magazine, a concept attributed to Paul McCartney, as reported in an article by the Daily Mirror.
Puzzle: Spot the difference
WELL, nothing is sacred any longer. So why should special protection be given to dreary old Government White Papers? Examine these two documents. One is for real, of course. The other is the Beatles’ Joke of the Month.
Their outfit, Apple, has seized on Paul McCartney’s idea for a house magazine. Issue Number One is hot, as the saying goes, from the presses. As can be gathered by the comparison here, it is a neat take-off of the genuine Whitehall article.
Jokes start on the cover. The royal coat of arms has been doctored to illustrate beetles and a record in the shield. The Norman-French mottoes are amended too. One substitutes Mal Evans, the Beatles’ road manager, for Mal y Pense. While Dieu et Mon Droit becomes Do It On Monday.
Translated, the Beatles’ White Paper title reads: The life jacket is under the seat. Furthermore, it is not published by Her Majesty’s Stationery Office, but Their Majesties Station-Masters Office.
Regular little shrieks, aren’t they?
From Daily Mirror – November 24, 1968
The Beatles Diary Volume 1: The Beatles Years
"With greatly expanded text, this is the most revealing and frank personal 30-year chronicle of the group ever written. Insider Barry Miles covers the Beatles story from childhood to the break-up of the group."
We owe a lot to Barry Miles for the creation of those pages, but you really have to buy this book to get all the details - a day to day chronology of what happened to the four Beatles during the Beatles years!
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