Paul McCartney backs Everyone Matters campaign

From Sir Paul McCartney joins Everyone Matters – Adds his Wings line – “Live and Let Live” | Everyone Matters, July 18, 2012:

Sir Paul McCartney has joined the new Global Tolerance “Don’t Judge” campaign – adding his voice and Tolerance quote to Nicole Kidman, Ellen DeGeneres, Daniel Craig, Archbishop Desmond Tutu, Natalie Portman and Dame Judi Dench.

The legendary former Beatle has chosen a phrase of tolerance – “Live and Let Live” – from the opening chorus of his 1973 Wings’ song – written with his late wife Linda McCartney – which summarizes the both global – and personal – message of the Everyone Matters campaign.

Global celebrities are joining with leading organizations — representing women and men, black and white, gay and straight, the disabled, children, seniors, ethnic, racial and religious groups — in a collective message to “Open Your Heart to Everyone’s Differences” and “Everyone has the right NOT to be judged based on who they are, or how they look.”

The online and grassroots campaign is using social media and digital content as it invites the public to engage by uploading “I Am!” photos of affirmation; videos and blogs sharing experiences being judged – and judging others; and signing up for the “24-Hour Challenge” to Not Judge in Thought or Action; and school-based “America’s Ideals” competition, and “Letting Go of Judgment” Tree project.

From paulmccartney.com, July 25, 2012:

Everyone Matters is a new global tolerance “Don’t Judge” campaign bringing together international celebrities with leading organisations representing women and men, black and white, gay and straight, the disabled, children, seniors, ethnic, racial and religious groups.

The collective message is simple “Open your heart to everyone’s differences” and “Everyone has the right NOT to be judged based on who they are, or how they look.”

Paul, along with Nicole Kidman, Ellen DeGeneres, Daniel Craig, Natalie Portman, Archbishop Desmond Tutu and Dame Judi Dench, has penned a quote of tolerance and affirmation, as part of the campaign’s messaging.

From Everyone Matters:

Being a loving, respectful human being is the most important thing we can be – but unfortunately it’s not prioritized in today’s social interactions, media discourses or school curriculum. In our accelerating, desensitized, digitally-driven, winning-is-all world, there’s an epidemic of casual disrespect, bullying, incivility, and rudeness.

We are trying to change that with year-round school programs, community engagements, a global online community – and our annual flagship “Everyone Matters Day” which celebrates EVERYONE’S uniqueness as contributing to what makes their city or community vibrant.

Paul McCartney would continue to support Everyone Matters campaign, for instance for its 2014 campaign.

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