The Beatles Live Project announced

On this day, Apple announced the launch of “The Beatles Live Project” initiative.

From the press release:

GLOBAL QUEST FOR RARE BEATLES MEDIA IS LAUNCHED!

Amateur Footage, Photos & Sound Will Tell the Story of The Beatles Concert Tours in Planned Feature Film

Washington, DC – The first stage of the development of THE BEATLES LIVE! PROJECT, an Apple Corps authorized project, has begun! Digging deep into the world’s TV and radio archives and fans’ basements and attics, the hunt is on for never-before-seen media captured during The Beatles’ concert tours dating back to October of 1963—when the name Beatlemania was coined—and continuing though The Beatles’ final concert in Candlestick Park (August 29, 1966). The project has commissioned global research teams and developed social media tools to collaborate with the public, concert goers, and students—in every location where The Beatles performed!

The ultimate goal: to combine footage, images, music, interviews, and stories in a definitive, emotional and visceral feature film about Beatlemania. This cultural phenomenon not only brought the world together through song, but helped usher in what is now recognized as a golden age of contemporary music.

Production company OVOW Productions Inc. has assembled a global team of archivists, collectors, information specialists, artists, social media strategists, amateur media groups, Beatles fan clubs, writers, academics, and film restoration experts to support the activities in the field. The research will be active through December of 2012.

The Footage Exploration Challenge

Were you there? Were your parents there? Your grandparents? Now, fans from all over the world can become a true part of Beatles history by contributing their original footage, photos, or audio recordings of The Beatles in concert. Visit TheBeatlesLiveProject.com to upload your media and stories, and to learn more about the project.

About OVOW

OVOW Productions, Inc. is a production company organized by archive, music, and production executives. With offices in Canada, the USA, and the UK, the company deploys emerging information and crowdsourcing technologies to collaborate with global archives and the public. The letters “OVOW” are an acronym for One Voice One World, a reference to The Beatles final live performance in the “Our World” satellite broadcast on June 25, 1967, seen by an estimated 350 million people

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