New TV campaign for Linda McCartney Foods brand launched

From paulmccartney.com, January 17, 2013:

Fans of Paul’s have been speculating all week about a teaser trailer for a new animated track that found its way onto YouTube. Finally, in a statement issued today, the McCartney family confirmed what it is all about.

The family today confirm that the leaked track and accompanying animation are part of the #LoveLinda campaign they have been working on alongside the Linda McCartney Foods brand. This is the first time in 15 years that the brand has done TV advertising. The TV advert shows the McCartney family as you have never seen them before in animated form.

Singer songwriter Elvis Costello has provided the voiceover to the animation which, in addition to the family, features a host of psychedelic animal characters.

Elvis Costello has been vegetarian since the early 1980s and remembers Linda McCartney and all she strove for; “Linda always talked well and made it seem that you wouldn’t be joining a secret weird society by being vegetarian.”

Produced by world renowned Passion Pictures, whose other work includes projects for The Beatles and The Gorillaz, the animation transports viewers into a fairy-tale world where characters including Horse boy, Napoleon Dog and Ballerina Cat join the McCartney family in a musical fanfare that culminates with a woodland feast.

Airing for the first time on 28 January, the animation is part of a national #LoveLinda campaign to launch the new range of chilled meat free foods from Linda McCartney.

Passion Pictures, who I have worked with before, created a beautiful animation that was to be the advert. The entire family are depicted as never before, in animation form – Mary as a young girl with a camera, Stella, as a red hot fireball, James, as a meditative cat, and me as a harmonica playing bluebird – all in a magical woodland setting, surrounding Linda in the environment she loved the most – cooking for family and friends. A dear friend of mine, Elvis Costello, provided the voiceover to the animation.

Paul McCartney

The music of this new TV ad is a new version of “Heart Of The Country“, a song from 1971 album “RAM“, re-recorded in late 2012.

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