Listening events for “Sgt. Pepper’s Lonely Hearts Club Band” Dolby Atmos mix

In 2017, The Beatles’ album “Sgt. Pepper’s Lonely Hearts Club Band” turned 50 years old. To celebrate this milestone, the album was remixed in stereo and Dolby Atmos, and released in various formats. As part of the marketing efforts for this re-release, the new Dolby Atmos mix was played in select theatres in the US and Canada on the exact anniversary date.

From variety.com, June 1, 2017:

Today, Dolby Laboratories and Universal Music Group will present special listening events for The Beatles’ “Sgt. Pepper’s Lonely Hearts Club Band,” remixed in Dolby Atmos at Abbey Road Studios in London, to celebrate the 50th anniversary of the legendary album. The listening events will take place today — Thursday, June 1 — at select cinemas in the United States and Canada (listed below).

Fans will be able to experience the album during these one-day-only events in Dolby Atmos, a sound technology that places and moves sound all around the audience, including overhead, aiming to immerse the audience in the music. The Dolby Atmos mix has been created by Grammy Award-winning producers Giles Martin — son of George Martin, The Beatles’ original producer — and Abbey Road Studios senior engineer Sam Okell in collaboration with Academy Award-winning re-recording mixer Chris Jenkins. […]

Fans will be able to enjoy hearing Sgt. Pepper’s Lonely Hearts Club Band at listening events today on the album’s 50^th anniversary will be held at the following locations.

United States:

• Chicago, IL – AMC Village Crossing 18
• Dallas-FT Worth, TX – AMC Northpark 15
• Detroit, MI – AMC Gratiot 21
• Houston, TX  – AMC First Colony 24
• Las Vegas, NV – AMC Town Square 18
• Los Angeles, CA – AMC Century City 15
• New York, NY – AMC Empire 25
• Philadelphia, PA – AMC Neshaminy 24
• San Francisco, CA – AMC Metreon 16
• Washington, DC – AMC Georgetown 14

Canada:

• Beauport, QC – Cinéma Cineplex Odeon Beauport
• Calgary, AB – Scotiabank Theatre Chinook
• Edmonton, AB – Scotiabank Theatre Edmonton
• Montréal, QC – Cinéma Cineplex Forum
• Toronto, ON – Cineplex Cinemas Yonge-Dundas and VIP
• Toronto, ON – Cineplex Cinemas VIP Don Mills
• Vancouver, BC – Scotiabank Theatre Vancouver
• Winnipeg, MB – SilverCity St. Vital Cinemas

The remixing of Sgt. Pepper’s Lonely Hearts Club Band in Dolby Atmos marks a significant milestone for the technology. This project demonstrates the capability of Dolby Atmos to bring moving audio to music in a new and innovative way. We look forward to continuing our collaboration with Universal Music Group to transform the music experience.

Curt Behlmer,  SVP of Content Solutions and Industry Relations at Dolby Laboratories – From variety.com, June 1, 2017

To celebrate the 50^th anniversary of its release, we wanted to reflect this ambition using the latest technologies. Remastering ‘Sgt. Pepper’s Lonely Hearts Club Band’ in Dolby Atmos has enabled us to give fans a new way to experience this iconic album.

Michael Frey, President of Operations and Advanced Media for UMG – From variety.com, June 1, 2017

This is one of the most important albums of all time. Each track has its own character and imagery, building song by song across the record as a whole. The Dolby Atmos mix is truly immersive, placing the audience inside the recordings like never before.

Giles Martin – Producer – From variety.com, June 1, 2017

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