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December 4 - 15, 2020

New marketing campaign – “12 Days Of Paul” – launched to promote “McCartney III”

Last updated on August 1, 2023

Timeline

Article Dec 01, 2020 • Paul McCartney donates signed microphone to charity sale

Interview January 2021 • Paul McCartney interview for Uncut

Article December 4 - 15, 2020 • New marketing campaign - "12 Days Of Paul" - launched to promote "McCartney III"

EP Dec 04, 2020 • "Love" by Paul McCartney released globally

Interview Dec 05, 2020 • Paul McCartney interview for The Sunday Times

Next article Dec 12, 2020 • Paul McCartney celebrates PETA's 40th anniversary

More from year 2020

Related master release

On December 4, 2020, a new marketing campaign was launched to promote the upcoming “McCartney III” album. Called “12 Days Of Paul“, it consists of a series of daily posts on social media platforms, unveiling the titles of each of the 11 new tracks from the new album through murals painted in 12 different cities all over the world. Each mural is showing the title of a new track, an excerpt from its music score along with the album title and its release date.

Also, McCartney is calling all musicians to post their video covers of his 12 new songs through his special website #12DaysOfPaul. Also, some relatively well-known local musicians in each place record a cover version of the song for their city.

On December 15, 2020, the last mural of the series showed the music score of the 1979 track “Wonderful Christmastime” in Liverpool.

From Universal Music:

Calling all musicians – McCartney III is almost here! Teasers are popping up in cities across the globe, sharing excerpts of the sheet music from each song.

We would love to see your takes on each song. Join in the fun by recording your own version! Here’s how to participate:Pick a song from the available options here.

Pick a song from the available options here.

Record a video of your version. Get creative – all styles are welcome! Be sure to check out these video guidelines before you begin.

Post your video on your social media profile of choice using the hashtag #12DaysofPaul and tagging @PaulMcCartney & @AmazonMusic.

Fill out the participant form below and submit your video!

From Universal Music – Calling all musicians – McCartney III is almost here! Teasers are popping up in cities across the globe, sharing excerpts of the sheet music from each song.We would love to see your takes on each song. Join in the fun by recording your own version! – In London
From Universal Music – Calling all musicians – McCartney III is almost here! Teasers are popping up in cities across the globe, sharing excerpts of the sheet music from each song.We would love to see your takes on each song. Join in the fun by recording your own version! – In Los Angeles, next to the Capitol Studios
From Universal Music – Calling all musicians – McCartney III is almost here! Teasers are popping up in cities across the globe, sharing excerpts of the sheet music from each song.We would love to see your takes on each song. Join in the fun by recording your own version! – In Mexico City
From Universal Music – Calling all musicians – McCartney III is almost here! Teasers are popping up in cities across the globe, sharing excerpts of the sheet music from each song.We would love to see your takes on each song. Join in the fun by recording your own version! – In Sydney
From Universal Music – Calling all musicians – McCartney III is almost here! Teasers are popping up in cities across the globe, sharing excerpts of the sheet music from each song.We would love to see your takes on each song. Join in the fun by recording your own version! – In Toronto
From Universal Music – Calling all musicians – McCartney III is almost here! Teasers are popping up in cities across the globe, sharing excerpts of the sheet music from each song.We would love to see your takes on each song. Join in the fun by recording your own version! – In Berlin
From Universal Music – Calling all musicians – McCartney III is almost here! Teasers are popping up in cities across the globe, sharing excerpts of the sheet music from each song.We would love to see your takes on each song. Join in the fun by recording your own version! – In New York
From Universal Music – Calling all musicians – McCartney III is almost here! Teasers are popping up in cities across the globe, sharing excerpts of the sheet music from each song.We would love to see your takes on each song. Join in the fun by recording your own version! – In Tokyo
From Universal Music – Calling all musicians – McCartney III is almost here! Teasers are popping up in cities across the globe, sharing excerpts of the sheet music from each song.We would love to see your takes on each song. Join in the fun by recording your own version! – In Chicago
From Universal Music – Calling all musicians – McCartney III is almost here! Teasers are popping up in cities across the globe, sharing excerpts of the sheet music from each song.We would love to see your takes on each song. Join in the fun by recording your own version! – In Paris
From Universal Music – Calling all musicians – McCartney III is almost here! Teasers are popping up in cities across the globe, sharing excerpts of the sheet music from each song.We would love to see your takes on each song. Join in the fun by recording your own version! – In Rio
In Liverpool
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