Spotify Wrapped 2023 features a short Paul McCartney video

On this day, Spotify, the popular music streaming platform, announced its 2023 Wrapped campaign. The campaign provided personalized insights and retrospectives on the music each user listened to during the entire year of 2023. If a user heavily listened to The Beatles, Wings, or Paul McCartney, they received a personal video message from Paul McCartney.

A year later, Paul McCartney contributed another short video for Spotify Wrapped 2024.

Hi, it’s Paul here. Listen… Thank you for listening to my music this year. I’m always extremely chuffed to find people enjoying it. So… I love ya, and you love me! Thanks a lot. That’s a wrap!

Paul McCartney

From Here’s What’s in Store for Your 2023 Wrapped — Spotify, November 29, 2023:

Was your year full of new musical discoveries or auditory trips down memory lane? No matter how you listened—or what you listened to—Spotify was there to set the soundtrack. And now, during 2023 Spotify Wrapped, we’re helping you check the receipts on your year in review.

Our 2023 Wrapped campaign is a celebration of the realest moments that defined your year on Spotify. It includes the top artists, songs, albums, and podcasts that reflect how more than 574 million fans around the world listened, and a personalized user experience with even more interactive features, 2023 Wrapped has everything you need to celebrate your year of listening.

So make sure your Spotify app is up-to-date, then get your personalized Wrapped in the Spotify mobile app for iOS and Android. This year, for the first time, you can also view Wrapped from any browser by visiting Spotify.com/Wrapped.

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