Ken Mansfield

From Wikipedia:

Ken Mansfield (October 14, 1937 – November 17, 2022) was an American record producer who was the manager of Apple Records in the United States. He was also a high-ranking executive for several record labels, as well as a songwriter, author of seven books and a Grammy and Dove Award-winning album producer.

From the 1960s, Mansfield was associated with an array of notable performers including The Beatles, The Beach Boys, Waylon Jennings, James Taylor, Roy Orbison, Don Ho, the Imperials, Tompall Glaser, Harry Nilsson, Glen Campbell, Buck Owens, Lou Rawls, Andy Williams, The Flying Burrito Brothers, Eric Burdon, Badfinger, Jackie Lomax, The Four Freshmen, Judy Garland, Dolly Parton, David Cassidy, Nick Gilder, Claudine Longet, and Jessi Colter. In the 1970s, he helped popularize the Outlaw movement in country music by producing Waylon Jennings’ number one album, Are You Ready for the Country as well as the crossover number-one hit “I’m Not Lisa” by Jessi Colter. In 1990 he entered the Gospel Music arena and produced the legendary Imperials’ Big God album and in 1991 produced Homecoming, the Gaither Vocal Band’s Grammy and Dove Award-winning album. Then in 2000, the former record executive-turned-producer embarked on a literary career with The Beatles, The Bible and Bodega Bay (Broadman & Holman). His follow-up, The White Book – The Beatles, the Bands, the Biz: An Insider’s Look at an Era (Thomas Nelson), was released in 2007. Mansfield’s third book, Between Wyomings, (Thomas Nelson), was released on June 9, 2009. His fourth book, Stumbling On Open Ground (January 15, 2013), is also a Thomas Nelson Publication. Book number five, Rock and a Heart Place (May 1, 2015), is a Broadstreet Publishing Group, LLC publication. Mansfield penned his sixth book, the novel, “Philco” (May 29, 2018), by Post Hill Press and his seventh book, “The Roof: The Beatles’ Final Concert” (November 13, 2018), also by Post Hill Press. […]

Capitol Records

Through his music contacts, Mansfield learned of a job opening at Capitol Records in Los Angeles. Armed with his marketing degree and a borrowed suit, he was interviewed and then hired in January 1965 as the company’s District Promotion Manager West Coast, making him one of the youngest executives with the firm.

Mansfield was promoted quickly and was one of the first young American executives the Beatles worked with since their ascension to stratospheric stardom. Up until then, everyone they met in the executive world outside their isolated and insulated realm was a Lord of EMI (the parent company that owned Capitol Records), a corporate chairman or a high-ranking executive. Mansfield’s age made him more accessible to the Beatles, who soon invited him to become a member of their inner sanctum.

In addition to the Beatles, while at Capitol, he was also responsible for overseeing the recording careers of the Beach Boys, Glen Campbell, The Band, Bobbie Gentry, Lou Rawls, Buck Owens, Merle Haggard, The Steve Miller Band, Bob Seger, and the Quicksilver Messenger Service.

Apple Records

In 1967 when the Beatles decided to form their own corporation, they turned to Mansfield to run their record division and named him the U.S. Manager of Apple Records beginning in 1968. Mansfield joined his four new bosses setting up the worldwide launch of Apple Records and the U.S. management of subsequent projects such as The Beatles (aka The White Album), Yellow Submarine, Abbey Road, Let It Be and Hey Jude. In addition to the Beatles, Mansfield looked after the careers of Apple artists such as James Taylor, Mary Hopkin, Badfinger and Jackie Lomax.

At the time of the Apple debut, everyone agreed that the Beatles first single on the new label had to be a smash. The group was stymied on whether to release “Hey Jude” or “Revolution” as Apple’s first single. “Hey Jude,” which clocked in at an unprecedented 7:11, was the obvious choice. However, it was still the era of the less than three-minute record and Top 40 stations gained listeners by playing the most hits in an hour. Mansfield came up with the solution by bringing an advance copy of the two songs from the UK to America and playing them to a few trusted radio station managers, who were unanimous in their decision that “Hey Jude” was the hit. They were right. When the song was released in September 1968, it topped the Billboard charts for nine weeks and became the Beatles’ best selling single of all time.

In his position as an Apple executive and personal liaison for the Beatles between the UK and US, Mansfield was among a handful of eyewitnesses to join The Beatles as they performed their legendary last-ever gig on the rooftop of their London headquarters on January 30, 1969, which was captured in the Academy Award-winning documentary, Let It Be. Mansfield is easy to recognize as he was the only one on the roof that day wearing a white coat.

When the Apple empire began to crumble, Mansfield turned down an offer by businessman Allen Klein to stay despite the promise of his salary being tripled. Mansfield saw the writing on the wall and moved over to MGM Records as its vice president in charge of marketing and artist relations. […]

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