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A couple of days before the official announcement, Live Nation employed an intriguing marketing campaign to stir anticipation for Paul McCartney’s rumoured 2024 European tour. Visuals appeared on Live Nation Spain’s social media accounts and in the streets of Madrid, featuring Paul McCartney in distinct artistic styles, referencing albums like “Give My Regards To Broad Street” and “Red Rose Speedway.” A third image depicted a younger Paul, reminiscent of the sixties. The visuals were displayed in a comic strip format, with speech bubbles containing a single, enticing question: “Madrid?”
Last updated on June 21, 2024
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